Job Introduction
We are looking for a Category Manager to create category insights to drive narrative and positioning of the Charlie Bigham’s brand.
Role Responsibility
Key Responsibilities
Category reporting
- Support the Category Controller on category insight on Tesco & Sainsbury’s
- Understand and interpret market data and shopper measures to drive insight led thinking internally & externally.
- Proactively highlight business opportunities/issues from a category perspective to the Sales & Marketing teams.
- Responsible for updating internal market reports and presenting back to the business.
Commercial insight
- Provide customer focussed insights and recommendations regarding shopper behaviour, ranging and merchandising.
- Review Bigham’s promotional performance to determine the strength of incrementality / ‘new to category’ spend.
- Establish relationships with the relevant customer contacts and attend customer meetings (buyers, category planning managers & merchandisers).
- Develop account team vision with Sales team and track regularly (including new food development, range, distribution, merchandising).
Marketing & Consumer insight
- Use retailer shopper loyalty data - deliver shopper behavioural analysis to identify shopper targeting & penetration growth opportunities to support Bigham’s wider marketing plans.
- Support the Category Controller and Head of Innovation on Bigham’s portfolio management, to ensure consumer need states are being met across our range of dishes.
Category strategy
- Utilise and analyse all of Bigham’s retailer EPOS & shopper loyalty data sources to identify long term (> 3 years) category expansion & growth opportunities for the company.
- Be passionate about incorporating category thinking into all aspects of business.
Data governance
- Manage the accuracy & integrity of Bigham’s category data platforms through database maintenance & category SKU coding.
- Competent user of Circana/Dunnhumby/Nectar/Kantar
The Ideal Candidate
Experience
1 – 2 years’ experience in agency, FMCG Category Exec or retailer background.
Understanding of retailer EPOS & Loyalty data platforms (e.g. Circana, Nielsen, Kantar, Dunnhumby, Nectar) is desirable but not required.
Skills
Competent user of Excel and PowerPoint
Experience of Kantar/Circana (IRI)/Nielsen/Dunnhumby/Nectar (one of the list)
Team player
Analytical with critical thinking
Strong written and verbal communications skills
Hands-on
Commercial judgment
Flexibility / adaptability
Attributes:
Drives for results
Proactive and energetic
Takes personal responsibility
Customer focused
Responds to feedback
Communicates effectively
Innovates and is creative/innovative in finding solutions
Continuously learns
Integrity
Diplomacy